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In the USA, the formula of the famous sausage has changed: new color from insects

American sausage producer W.A. Bean has begun using carmine instead of synthetic Red Dye 3 in its famous 'Red Snapper' sausages. The source of the new colorant is the koşnil insects.

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1 min read

W.A. Bean, which has been operating for six decades in the state of Maine, changed the formula of its bright red Red Snapper sausages.

The company began using naturally sourced carmine instead of synthetic Red Dye 3. Carmine is a red food colorant produced by processing pigment derived from insects called cochineal.

After evaluating various alternatives, W.A. Bean chose carmine to preserve the product’s familiar red appearance.

There will be no change in taste or texture.

The company’s sales director, Sean Smith, stated that the colorant change does not alter the sausages’ taste or characteristic texture.

While noting that carmine is more expensive than Red Dye 3, the company said it has no plans to adjust product prices for the time being. It was reported that the new products have begun to be sold on shelves in Maine and the New England region.

Deadline for Red Dye 3 is 2027

The change is being implemented under the FDA's regulation to phase out Red Dye 3 in foods. Manufacturers have been granted until January 15, 2027 to eliminate the substance from their products.

W.A. Bean said the search for an alternative colorant began before the regulation.

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