A Turkish Signature on New York Streets! Global Giants Are Knocking on His Door

The Turkish entrepreneur from Mersin, Eddie Emin Cömert, who lives in New York City, USA, has written a significant success story in his business career that began years ago with an ice‑cream truck. Growing his mobile food operations over time, Cömert now draws attention not only with sales of ice cream and snacks, but also with custom‑designed advertising vehicles he prepares for globally renowned brands.

Having emigrated from Mersin to the United States at the age of 15, Cömert began working in the ice‑cream sector in 2011. At 25, the Turkish entrepreneur bought his first ice‑cream truck and founded his own business; over the years he expanded his fleet and built a large mobile‑sales network serving various parts of New York.

However, the real distinction in Cömert’s career lies in his transformation of conventional ice‑cream trucks into eye‑catching advertising and promotional platforms for brands.

Converted Ice‑Cream Trucks into Mobile Billboards

Ice‑cream and food trucks that are common in the crowded streets of New York have gained a distinct identity through the business model developed by Eddie Emin Cömert.

The Turkish entrepreneur began offering brand‑specific mobile promotion services by outfitting his vehicles in the corporate colors, logos, and advertising campaigns of the companies.

Sometimes on Manhattan’s busy streets, sometimes at Brooklyn’s tourist spots, sometimes at large events, these vehicles enable brands to meet consumers directly.

Moreover, the vehicles do more than just carry advertising images. With ice creams, sweets, and various treats distributed at events, brands’ promotion campaigns turn into a different experience for visitors.

Thus, Cömert transformed his business, which began with street vending, into a versatile commercial model that also includes advertising, marketing, and event organization.

Vehicles Designed Especially for Sephora Grab Attention

One of the brands that stood out in Eddie Emin Cömert’s work was the world‑famous cosmetics chain Sephora.

The vehicles specially prepared for Sephora and outfitted in accordance with the brand’s corporate identity were used in promotional events. These vehicles, featured in the advertising campaigns of a leading cosmetics brand, became one of the striking examples of Cömert’s activities in mobile promotion.

The Turkish entrepreneur's work did not remain limited to Sephora. Cömert, who also serves with his vehicles at events of international brands such as Walmart, Victoria’s Secret and Philips, carried out projects aimed at the promotion and organizational needs of companies from various sectors.

Thanks to these efforts, the vehicles used to sell ice cream on New York streets have become part of major brands' advertising campaigns.

Cristiano Ronaldo’s wife Georgina Rodriguez visited his vehicle.

Cömert’s vehicles in New York attracted not only international companies but also the interest of globally recognized names.

Cristiano Ronaldo’s partner Georgina Rodriguez visited one of his vehicles located on Washington Street near the Brooklyn Bridge.

The visit, which took place at one of New York’s most photographed tourist spots, brought the Turkish entrepreneur’s vehicles back into the spotlight.

Rodriguez's visit showed that Cömert's mobile sales network also meets with internationally renowned names, but there is no verified information that the visit took place as part of a commercial advertising collaboration.

Vehicles Redesigned for the New York Knicks

One of Eddie Emin Cömert's projects in advertising and event organization was an event carried out for New York's famous basketball team, the Knicks.

Within the team's celebration event, Mr. Softee ice‑cream trucks were specially outfitted to match the colors of the New York Knicks.

Free ice cream was distributed to fans from trucks used at various locations around New York. Thus, the excitement of basketball merged with a distinct promotional event held on the streets.

The event demonstrated that Cömert's vehicles are not only for food sales but can also serve as a platform for sports clubs and major brands to meet fans and consumers.

From One Vehicle to a Fleet of 50, Aşkın Araçlık

At the point Eddie Emin Cömert has reached today, a significant share comes from the investments he has made over the years and the business model he has developed.

As of July 2026, the Turkish entrepreneur who has reached more than 50 vehicles and over 80 employees continues operations in various parts of New York.

Cömert, who is involved in the mobile sales operations of brands such as Auntie Anne’s, Carvel, Cinnabon and Jamba Juice, also took on the distribution of the Mr. Softee brand in the New York region, a brand he once worked for.

By purchasing his own garage in Brooklyn and expanding his operations, Cömert runs many processes within his own business network, from vehicle maintenance to preparing for events.

The Turkish entrepreneur’s future goals include expanding his fleet to 100 vehicles, moving his operations to other states, and opening up to new markets.

Success Story Extending from Mersin to New York

Eddie Emin Cömert's entrepreneurial journey shows how a traditional business model can be expanded with innovative ideas.

Once, Cömert survived by selling ice cream on the streets of New York, but today he has turned the same tools into mobile promotional spaces used in international brands' advertising campaigns.

Work carried out with globally recognized brands such as Sephora, custom vehicles prepared for the New York Knicks, and services offered at large events illustrate the scale reached by the Turkish entrepreneur's activities.

Eddie Emin Cömert, who began his journey from Mersin at age 15 and grew his own business, continues to represent Turkish entrepreneurship in the bustling streets of New York while making a name for himself with his distinct business model.