In New York, the address of entertainment was the front of Eddie Emin Cömert's truck.

New York nights were colored this time with music, dance, and the scent of pretzels. In the middle of a crowded nighttime event held in the city, the Auntie Anne’s food truck that appeared became one of the highlights of the entertainment. The name behind the vehicle is the Turkish entrepreneur Eddie Emin Cömert, known as New York’s “Food Truck King.”

In images shared on social media by Snack City NYC, the crowd is seen enjoying music under New York’s nighttime lights, while Auntie Anne’s food truck, part of Cömert’s fleet, operated right in the heart of the event. The post used the phrase “New York nights are truly different,” and the dancing crowd and served pretzels painted a colorful picture of the evening.

It Started with an Ice Cream Truck

Eddie Emin Cömert’s entrepreneurial journey began with a single ice‑cream truck when he arrived from Mersin to the United States at age 15. Over the years, Cömert expanded his business, establishing a large operation that brings well‑known U.S. brands such as Auntie Anne’s, Carvel, Cinnabon, and Jamba Juice into the mobile food sector.

In a prior interview with New York representative Özlem Özgüt Yörekli of ABDPost, Cömert described his growth goals and said he plans to extend the story that began on New York streets to other regions such as New Jersey and Long Island.

Previously introduced by Columbia University as the “Ice Cream King of New York,” Cömert has earned a reputation not only for his ice‑cream trucks but also for food‑truck concepts created for various brands.

Auntie Anne’s Trucks at New York Nights

One of Cömert's most noteworthy investments was Auntie Anne’s. In a prior statement to ABDPost, Cömert said that he held the exclusive franchise rights for the brand in the food truck sector and announced that he would increase the number of Auntie Anne’s vehicles.

Images from Snack City NYC’s latest post also revealed that Cömert’s food‑truck business is not limited to tourist spots and daytime traffic. This time, an Auntie Anne’s vehicle took part in a crowded event in the heart of New York’s nightlife, where music and dancing continued.

Collaboration with Global Brands

Cömert’s vehicles had previously made a mark on New York streets not only by selling food and drinks but also through promotional events for major brands.

While the special concept truck prepared for Sephora was one of them, projects carried out with brands such as Walmart and Victoria’s Secret also expanded Cömert’s activities in the mobile events sector.

Cömert's food trucks also attract attention at the most visited spots by tourists. One of the vehicles located on Washington Street near the Brooklyn Bridge even made headlines during a visit by Cristiano Ronaldo's wife, Georgina Rodriguez.

Goal: a chain of 100 trucks.

Eddie Emin Cömert, who continues his operations with dozens of vehicles and a large staff, had previously stated that his goal was to establish a network of 100 food trucks.

What began as a venture with a single ice‑cream cart evolved over the years into a massive mobile‑food operation that spread across New York's bustling streets, and recent footage shows that Cömert's vehicles have now carved out a place in the city's nightlife.

Under New York's lights, as music swelled, Auntie Anne's truck serving in the midst of the crowd became one of the night's eye‑catching details. The Turkish entrepreneur behind the vehicle, Eddie Emin Cömert, continues to expand the food‑truck network on New York streets.